Berkley Gulp! Alive!® Attractant 237ml Nightcrawler

Berkley Gulp! Alive!® Attractant — Turn Any Lure into a Fish Magnet

The Gulp! Alive!® Attractant in a convenient 237 ml (8 oz) trigger-spray bottle lets you add proven fish-attracting scent and flavour to any bait—soft plastics, hard lures, or even live bait.

Makes Every Bait Taste and Smell Alive

Spray your lure before each cast to coat it with the irresistible scent and taste of natural prey. The water-soluble formula disperses quickly, creating a scent trail that triggers aggressive strikes from predators in fresh and saltwater.

Easy, Precise Application

The trigger-spray bottle delivers either a targeted stream for pinpoint application or a fine mist to cover larger baits. No mess, no waste—just a quick spray and you're ready to fish.

Choose the Right Variant

Match your attractant to the forage your target species feeds on:

• Nightcrawler — ideal for trout, perch, walleye, bass, and panfish; versatile scent for most freshwater predators and bottom feeders

• Crawfish — excellent for bass, pike, and other ambush predators hunting crustaceans

• Herring — top choice for saltwater species and predatory fish chasing baitfish

• Minnow — perfect for walleye, pike, zander, and perch targeting small forage fish

Facts

• Volume: 237 ml (8 oz)

• Scent: Nightcrawler

• Water-soluble formula

• Works on soft baits, hard lures, and live bait

• Suitable for freshwater and saltwater

• Trigger-spray bottle with stream or mist setting