Privacy Policy

Last updated: April 30, 2025

1. Data Controller

Luregod OÜ (registry code: 17115477)
Address: Särje 28/1-10, 10922 Tallinn, Estonia
Email: support@luregod.com

2. Personal Data We Collect

2.1 Data You Provide

Account Information: name, email address, password
Contact & Billing Information: postal address, phone number, EU VAT number (if applicable)
Order Details: order history, product selections, payment information
Customer Service & Communications: messages, inquiries, feedback

2.2 Data We Automatically Collect

Device & Usage Data: IP address, browser type, operating system, pages visited, time on site, click activity
Location Data: general geographic location inferred from IP
Cookies & Tracking: cookies, web beacons, analytics tools (e.g., PostHog)

3. Legal Basis for Processing (EU/EEA)

We process personal data on the following bases:

Performance of Contract: to fulfill your orders and manage your account
Legitimate Interests: fraud prevention, website security, service improvements
Consent: marketing communications and non-essential cookies
Legal Obligations: tax, accounting, and regulatory compliance

4. How We Use Your Personal Data

Process and fulfill orders, including shipping and payment handling
Provide customer support and respond to inquiries
Send transactional emails (order confirmations, shipping updates)
Personalize your shopping experience and recommend relevant products
Send marketing materials with your consent
Analyze usage patterns to improve our website and services
Comply with legal and regulatory requirements

5. Cookies and Similar Technologies

We use cookies and tracking technologies for:

Essential Cookies: necessary for site functionality
Analytics Cookies: understand user behavior and website performance
Marketing Cookies: deliver relevant advertisements
Preference Cookies: remember your preferences and settings

You may manage or withdraw consent for non-essential cookies via our cookie banner or browser settings.

6. Sharing Your Information

We may share personal data with:

Payment Processors: Stripe, PayPal
Shipping & Logistics: DHL and other carriers
Service Providers: hosting, analytics, customer support, marketing platforms
Legal & Regulatory Bodies: when required by law or to protect our rights

All service providers are contractually bound to protect your data and use it only as instructed by us.

7. International Data Transfers

Your data may be processed or stored outside the European Economic Area (EEA). We ensure adequate safeguards, such as Standard Contractual Clauses, are in place for any such transfers.

8. Data Security

We implement appropriate technical and organizational measures (encryption, access controls, firewalls) to protect personal data against unauthorized access, alteration, disclosure, or destruction.

9. Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy, or as required by law. When no longer needed, we securely delete or anonymize the data.

10. Your Rights Under GDPR

If you are an EU/EEA resident, you have the right to:

Access and receive a copy of your personal data
Rectify inaccurate or incomplete data
Erase your personal data ("right to be forgotten")
Restrict or object to processing
Data portability
Withdraw consent at any time (without affecting prior processing)
Lodge a complaint with a supervisory authority (e.g., Estonian Data Protection Inspectorate)

To exercise these rights, contact us at support@luregod.com.

11. Children's Privacy

Our services are not intended for individuals under 18. We do not knowingly collect data from children without parental consent.

12. Changes to This Privacy Policy

We may update this policy periodically. We will post the revised version on our website with a new "Last updated" date.

13. Contact Us

If you have questions or concerns about this policy, please contact: support@luregod.com