We're a team of lifelong fishermen and software builders who got tired of two things:
So, we combined our 15 years of e‑commerce know‑how with our obsession for fishing and launched Luregod — the first creator‑powered tackle shop.
Every vetted creator gets a storefront stocked with the gear they actually use. We buy the inventory up‑front, store it, ship it, and handle support.
Ready‑to‑fish lure kits paired with bite‑sized videos or text tips that show you exactly how, where and when to fish them.
We have fully automated infrastructure that allows 1-3 day delivery while offering fast customer support in case of issues or advice.
Luregod is created by Olari Tõnison, Allan Tatter and Max Guder. We believe trusted advice should be rewarded, and buying great gear should be simple. When the right lure meets the right angler, everyone wins—fish included.