Berkley Gulp! Alive! Arenicola 10cm 200g Natural Brown

Berkley Gulp! Alive! Arenicola 10 cm – lifelike lugworm that outfishes live bait

The Gulp! Alive! Arenicola delivers unmatched scent dispersion and realistic structure to tempt saltwater species when they refuse everything else.

Outperforms natural lugworms

The Gulp! formula releases 400 times more scent than ordinary soft plastics, creating a scent cloud that pulls fish in from distance. The pearlescent shimmer, segmented body, and natural colour mimic a real lugworm so convincingly that predators can't tell the difference—yet the synthetic version stays on the hook longer and fishes consistently cast after cast.

Ready to fish straight from the tub

Stored in Gulp! Alive! attractant liquid, every Arenicola is fully charged and ready to use. The resealable half-pint bucket keeps your baits fresh between sessions and lets you recharge them after each trip, so nothing goes to waste. No need to dig for bait or worry about keeping lugworms alive—just open the tub and fish.

Choose the right variant

The Gulp! Alive! Arenicola comes in two colour options to match conditions and target species:

• Natural Brown (10 cm, 200 g, 4 pc) – classic lugworm colour for flounder, bass, cod, and general saltwater bottom fishing in clear to slightly coloured water

• Black Blue Fleck (10 cm, 200 g, 18 pc) – high-contrast option for murky water, low light, or when fish are keyed in on darker prey

Facts

• Length: 10 cm (4 in)

• Weight per tub: 200 g

• Quantity: 4 pieces

• Colour: Natural Brown

• Type: Soft worm

• Packaging: Half-pint resealable bucket with Gulp! Alive! attractant

• Target species: flounder, bass, cod, sea bream, wrasse

• Water type: saltwater